In this episode of The Journey Podcast, Will Jenkins sits down with Ali Fraley and Haley Williams from Axle Logistics to talk through a freight sales training program with measurable results: 17 new reps, 1,400+ AI practice calls before a single real prospect conversation, and, five weeks later, 27 new customers, over $139,000 in revenue, and 14 of 17 reps already booking business.
Ali and Haley share how the program was built: the specific AI tools they used, how they structured the practice call sequences, what scenarios they ran reps through before letting them touch a live prospect, and how they measured readiness rather than just activity. They're honest about what was hard to build and what surprised them about how the reps responded to AI-based training versus more traditional onboarding methods.
The conversation covers what the results mean for freight sales organizations thinking about AI-assisted training. AI practice gives reps a place to fail safely, get feedback right away, and build the muscle memory that live calling alone takes months to build. Ali and Haley also share how the program has changed since that first cohort and what they'd do differently starting from scratch.
This episode is essential for freight sales leaders, brokerage operators, and logistics executives thinking about how to reduce new rep ramp time without sacrificing quality.
See Journey's AI Sales Coach for freight teams or The Freight Academy for structured sales development.
