From Freight Family to Logistics Tech Founder: Relationships and Innovation

The best innovation often comes from people who've been inside an industry long enough to see clearly what's broken. Hunter Bell grew up in transportation and logistics — watching his family run trucking operations from childhood — and eventually channeled that deep insider knowledge into building MySavant, an AI-powered nearshoring platform. In this episode of The Journey Podcast, Will Jenkins sits down with Hunter to talk about that path and what it teaches about building in industries you know from the inside.

Hunter talks about how growing up in a freight family gave him a lens on the logistics industry that purely academic or analytical backgrounds don't create. He shares what he saw as a young person watching the business that eventually shaped what he looked for when he started thinking about where technology could create real value in transportation and supply chain management.

The conversation covers the specific mindset shift required to move from logistics worker or family member to technology entrepreneur: how to see the industry's inefficiencies as opportunities rather than just frustrations, what it takes to build a technical solution without a purely technical background, and the leadership lessons that come from building something harder than you expected it to be. Hunter also shares how relationships — the ones built through the freight world and the ones built through the startup ecosystem — shaped what MySavant became and how it's positioned today.

For logistics entrepreneurs and freight industry innovators, explore Journey's freight consulting or executive search for logistics technology companies.