Journey training programs are built by the founders and revenue leaders behind MoLo Solutions and Flock Freight. We have scaled freight teams, built go-to-market strategies, and led sales programs that generated billions in revenue. The Freight Academy, Sales Bootcamp, and AI Sales Coach reflect how freight sales actually works, not how a generalist trainer thinks it does.
Training offerings include The Freight Academy for self-paced and live curriculum, the Sales Bootcamp for intensive 3-day cohort training led by Will Jenkins, and the AI Sales Coach for on-demand roleplay practice customized for freight sales scenarios. All three are designed specifically for freight brokerages, carriers, and 3PLs.
The Freight Academy builds the knowledge: freight fundamentals, prospecting, discovery, objection handling, and pipeline management, on a self-paced track a team can run without pulling the floor offline. The Sales Bootcamp corrects the delivery across three live days with Will Jenkins in small coached cohorts. The AI Sales Coach supplies the repetition, letting reps rehearse against AI buyers built for freight until the responses are automatic.
Most teams use more than one. Curriculum alone leaves reps who know the theory and freeze on the call. Live coaching alone fades without reinforcement. Practice alone drills whatever habits the rep already had.
Journey's training is a B2B offering, scoped and priced to the team and the engagement rather than sold as an off-the-shelf individual course. Journey has trained more than 900 people across 170+ freight companies.
If the challenge is finding the right people before developing them, that starts with recruiting. If reps are executing well against a process that itself does not work, that is consulting.
Cut ramp time in half with customized onboarding plans that allow your sales reps to practice on demand.



Built by the founders and revenue leaders behind MoLo Solutions and Flock Freight, The Freight Academy trains brokers the way industry-leading freight companies grow. We’ve scaled teams, built GTM strategies, and led sales programs that generated billions in revenue; now we’re helping others do the same.
The Freight Academy
Structured self-paced training covering freight fundamentals, prospecting, discovery, objection handling, and pipeline management.
Sales Bootcamp
Three days of live training led by Will Jenkins in small cohorts, with immediate feedback and coaching on every rep.
AI Sales Coach
On-demand roleplay against AI buyers built for freight, with scorecards for reps and top-down analytics for sales managers.
I’m loving the tool; I think it’s the best thing ever. I would recommend it to everyone - it’s been a gamechanger for sure.
I’ve gotten so much further with my opportunities. I do shadows with my manager every week and she said after the Bootcamp, it’s like night and day!
I want to reiterate how informative the Bootcamp was. I was at The Inspired Home Show earlier this week in Chicago and was immediately able to put what I obtained to the test. I was able to break through quite a few walls and secure contracts with 3-4 new clients. Really excited for the future having these skills on hand.
What would you say to someone considering joining the next Journey Sales Bootcamp?
I joined the bootcamp expecting to refine my sales approach and pick up a few new strategies. And it gave me much more — valuable insights, real-world examples, and the opportunity to learn from other professionals' experiences. The interactive format made it even more impactful.
How would you describe your experience with Journey's Sales Bootcamp?
I joined the Bootcamp to acquire fresh sales strategies and enhance my approach. I sought to learn from industry experts and observe what works for others. The most valuable lesson I learned was the importance of persistence, adaptability, and applying the techniques shared by Will, supported by his professional experience.
What would you say to someone considering joining the next Journey Sales Bootcamp?
I had the opportunity to be a part of Journey's sales Bootcamp, and I cannot express how beneficial the time spent was. As someone with only months in the business, I appreciated the team's specific focus on all aspects of cold lead generation.
The interactive calling feature and the cold email breakdowns have already proven extremely useful. The attention to every aspect of the process from the initial reach out to closing was very in-depth but individual—focused.
Anyone looking to grow their skills in the transportation industry MUST do Journey's Bootcamp!
How would you describe your experience with Journey's Sales Bootcamp?
I appreciated the team's specific focus on all aspects of cold lead generation. I was at a trade show earlier this week and by following cues learned from Will and the team, I was able to secure contracts with multiple new clients. I would have never had the courage to approach them without the skills obtained the week prior from Journey's Bootcamp. Excited for what the future holds.
Will and Maya,
I really appreciate the Journey bootcamp, I have a ton of incredible feedback to give to our leadership team.
Everything was exceptional and really opened my eyes to a lot of topics within the industry and closed some gaps that I was experiencing being less than 2 years in the game.
I even booked a meeting with a client during the first session this morning using some of the emailing tips!
You guys rock, I'll have to test out my video skills on that testimonial coming up.
Thank you for everything this week!
Hey Will,
I just wanted to personally thank you for the bootcamp. It actually exceeded my expectations and was really helpful to learn in such an interactive way. It was also valuable to hear from others—their questions brought up points we hadn't thought of yet but will likely face in the future.
I really appreciate all the hard work you and your team put into it. The sessions were packed with useful information, and I hope we'll be able to implement everything we learned. There is a lot of hard work ahead but we'll get there:)
And props to Maya for keeping track of all the details and organizing!
You and your team provide a lot of value—thank you again!
What would you say to someone considering joining the next Journey Sales Bootcamp?
Great class! For a company looking to train employees outside of their training program I would pick Journey!! Will and his team did great.
What would you say to someone considering joining the next Journey Sales Bootcamp?
My expectations were to understand objections more and give better feedback on the spot to clients. Sales is a numbers game, and getting an experienced professional to help critique was mind changing and gave me much more confidence while cold—calling and emailing. My expectations compared to the actual experience were most definitely met.
How would you describe your experience with Journeys Sales Bootcamp?
I decided to join Bootcamp to understand different objections and get insight on how to overcome certain obstacles. The most valuable lesson I learned during my training at bootcamp was how to personalize cold calls/emails and dig into more research while prospecting.
What sales leaders ask before choosing a training program.
Three programs. The Freight Academy is a structured self-paced curriculum covering freight fundamentals and sales skills. The Sales Bootcamp is three days of live training led by Will Jenkins in small cohorts. The AI Sales Coach lets reps rehearse cold calls, discovery, and objection handling against AI buyers on demand.
Most teams use more than one. Curriculum builds the knowledge, live coaching corrects the delivery, and repetition makes it stick.
Ramp time varies by team, but the biggest single lever is how much structured practice a rep gets before their first live call. Reps who rehearse in realistic scenarios beforehand arrive with more confidence and fewer beginner mistakes.
Axle Logistics built an onboarding program around AI roleplay and had seventeen reps land 27 new customers and more than $139,000 in revenue within five weeks, most of whom had never sold in freight before.
The Freight Academy is a B2B offering, scoped and priced to the team and the engagement rather than sold as an individual course. The Sales Bootcamp runs as a live cohort event.
If you are a company looking to train a team, the contact page is the fastest route. If your challenge is finding the right people before training them, that starts with recruiting.