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Journey training programs come from people who did the job first. Will Jenkins co-founded MoLo Solutions and helped build it into a $1.25 billion business by 2022. The curriculum is built from years of selling, hiring, and coaching in freight, and it teaches the job the way it actually gets done.
Training offerings include The Freight Academy for self-paced and live curriculum, the Sales Bootcamp for intensive 3-day cohort training led by Will Jenkins, and the AI Sales Coach for on-demand roleplay practice customized for freight sales scenarios. All three are designed specifically for freight brokerages, carriers, and 3PLs.
The Freight Academy builds the knowledge: freight fundamentals, prospecting, discovery, objection handling, and pipeline management, on a self-paced track a team can run without pulling the floor offline. The Sales Bootcamp is an intense three day training program, run by Will Jenkins in small coached cohorts with the goal of teaching reps how to build an organic book of business. The AI Sales Coach supplies the repetition, letting reps rehearse against AI buyers built for freight until the responses are automatic.
Most teams use more than one. Curriculum alone leaves reps who know the theory and freeze on the call. Live coaching alone fades without reinforcement. Practice alone drills whatever habits the rep already had.
Journey's training is a B2B offering, scoped and priced to the team and the engagement rather than sold as an off-the-shelf individual course. Journey has trained more than 900 people across 180+ freight companies.
If the challenge is finding the right people before developing them, that starts with recruiting. If reps are executing well against a process that itself does not work, that is consulting.
Curriculum builds the knowledge, live coaching corrects the delivery, and repetition makes it stick.
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Journey's training was built by the founders and revenue leaders behind MoLo Solutions, where the sales onboarding program had to work at scale or the growth stopped. Growing to $1.25 billion in revenue by 2022, a year after ArcBest acquired it for $235 million, meant ramping hundreds of freight sellers, most of whom had never sold freight before.
That is a different starting point from a generic sales curriculum. The objections in Journey's material are the ones freight reps actually hear. The economics are brokerage economics. A rep learns why a shipper pushes back on a rate and what carrier relationships allow sales to promise, which is the context that separates a confident call from a scripted one.
The three programs are built to work together rather than compete. The Freight Academy supplies the curriculum, the Sales Bootcamp delivers live coaching in small cohorts, and the AI Sales Coach provides the repetition that makes any of it stick. Curriculum without practice produces reps who know the theory and freeze on the phone.
More than 900 people across 180+ freight companies have been through Journey training. Because the same team handles recruiting and consulting, Journey can tell the difference between a team that needs training and one whose real problem is who was hired or how the process is built.
The Freight Academy
Structured self-paced training covering freight fundamentals, prospecting, discovery, objection handling, and pipeline management.
Sales Bootcamp
Three days of live training led by Will Jenkins in small cohorts, with immediate feedback and coaching on every rep.
AI Sales Coach
On-demand roleplay against AI buyers built for freight, with scorecards for reps and top-down analytics for sales managers.
Great class! For a company looking to train employees outside of their training program I would pick Journey!! I increased my margin by $10k within the first month. The ROI was worth it.
I’m loving the tool; I think it’s the best thing ever. I would recommend it to everyone, it’s been a gamechanger for sure.
I had the opportunity to be a part of Journey's sales Bootcamp, and I cannot express how beneficial the time spent was. As someone with only months in the business, I appreciated the team's specific focus on all aspects of cold lead generation.
The interactive calling feature and the cold email breakdowns have already proven extremely useful. The attention to every aspect of the process from the initial reach out to closing was very in-depth but individual focused.
Anyone looking to grow their skills in the transportation industry MUST do Journey's Bootcamp!
I’ve gotten so much further with my opportunities. I do shadows with my manager every week and she said after the Bootcamp, it’s like night and day!
I want to reiterate how informative the Bootcamp was. I was at The Inspired Home Show earlier this week in Chicago and was immediately able to put what I obtained to the test. I was able to break through quite a few walls and secure contracts with 3-4 new clients. Really excited for the future having these skills on hand.
Will,
I really appreciate the Journey bootcamp, I have a ton of incredible feedback to give to our leadership team.
Everything was exceptional and really opened my eyes to a lot of topics within the industry and closed some gaps that I was experiencing being less than 2 years in the game.
I even booked a meeting with a client during the first session this morning using some of the emailing tips!
You guys rock, I'll have to test out my video skills on that testimonial coming up.
Thank you for everything this week!
Hey Will,
I just wanted to personally thank you for the bootcamp. It actually exceeded my expectations and was really helpful to learn in such an interactive way. It was also valuable to hear from others, their questions brought up points we hadn't thought of yet but will likely face in the future.
I really appreciate all the hard work you and your team put into it. The sessions were packed with useful information, and I hope we'll be able to implement everything we learned. There is a lot of hard work ahead but we'll get there:)
You and your team provide a lot of value. Thank you again!
My expectations were to understand objections more and give better feedback on the spot to clients. Sales is a numbers game, and getting an experienced professional to help critique was mind changing and gave me much more confidence while cold calling and emailing. My expectations compared to the actual experience were most definitely met.
I decided to join Bootcamp to understand different objections and get insight on how to overcome certain obstacles. The most valuable lesson I learned during my training at bootcamp was how to personalize cold calls/emails and dig into more research while prospecting.
I joined the bootcamp expecting to refine my sales approach and pick up a few new strategies. And it gave me much more: valuable insights, real-world examples, and the opportunity to learn from other professionals' experiences. The interactive format made it even more impactful.
I joined the Bootcamp to acquire fresh sales strategies and enhance my approach. I sought to learn from industry experts and observe what works for others. The most valuable lesson I learned was the importance of persistence, adaptability, and applying the techniques shared by Will, supported by his professional experience.
What sales leaders ask before choosing a training program.
