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Journey consulting is an umbrella covering two practices: freight brokerage and 3PL consulting and marketing consulting and creative services. They solve different problems, and the fastest way through this page is to work out which one you actually need before reading further.
Freight brokerage and 3PL consulting is the operational and commercial practice. It covers how the business runs: sales strategy, brokerage operations, team structure, carrier strategy, compensation design, and the forecast leadership plans against. Choose this one when the business works but does not scale.
Marketing consulting and creative services is the go-to-market practice. It covers who you target and how you show up: ideal customer profile, positioning, messaging, outbound strategy, brand systems, sales collateral, video, and web creative. Choose this one when the operation is sound but the market does not know what makes you different.
The dividing question is whether the problem lives inside the company or outside it. If deals stall because nobody can describe how a deal moves from stage to stage, that is internal and structural. If deals stall because prospects cannot tell you apart from four other carriers, that is external and about positioning.
Plenty of engagements need both, and they are frequently sequenced rather than run in parallel. Fixing the operating model first means the messaging has something true to say about it. Building the brand first, on top of a business that cannot deliver what the brand promises, produces churn rather than growth.
Consulting works on the system a team operates inside. If the process is clear and people are still underperforming against it, that is a skill gap and belongs in training. If the process is clear and the seats are wrong or empty, that is recruiting.
Journey does all three, which is the practical reason engagements often start as one and turn into another. A consulting diagnostic that surfaces a hiring problem does not have to restart somewhere else.
Freight companies routinely buy the wrong consulting because the categories blur together. A brokerage that hires a marketing firm to fix inconsistent revenue gets a better-looking pipeline report and the same inconsistent revenue. A brokerage that restructures operations while its outreach still sounds like every other carrier fixes the delivery and never earns the meeting.
Naming the practices separately is not a packaging exercise. It is how an engagement gets scoped correctly, and it is why this page works as a starting point rather than a pitch for one specific service.
Will Jenkins co-founded MoLo Solutions and helped scale it to $1 billion in revenue before its $235 million acquisition by ArcBest. Journey has worked with more than 170 freight companies, including 12 of the top 100 players in the space, and the creative practice has delivered brand systems for companies including Grane Transportation.
Different constraints need different work. Here is how the practices divide.
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Journey was founded by Will Jenkins, co-founder of MoLo Solutions, one of the fastest-growing freight brokerages in the country before its acquisition by ArcBest. He built the sales organization, scaled the team, and led revenue programs that helped grow the business to $1.25B in annual revenue. Since founding Journey, he has run 70+ consulting engagements with brokerages, carriers, and logistics companies. The advice comes from someone who has done the job.
Freight Brokerage & 3PL Consulting
Sales strategy, brokerage operations, organizational structure, carrier strategy, and compensation design. For businesses that work but do not scale.
Marketing Consulting & Creative
Ideal customer profile, positioning, messaging, outbound strategy, brand systems, sales collateral, video, and web creative.
Sequenced, Not Parallel
Most engagements need both. Fixing the operating model first gives the messaging something true to describe.
Organizational Structure and Process Design
Eliminate bottlenecks between sales, operations, and marketing so your business moves faster with less internal friction.
Sales Team Development and Coaching
Organizational Structure and Process Design
Partnering with Will and Journey has been a game changer for our organization. Having someone with the right expertise come in and assess our operations from an outsider's perspective has helped us identify bottlenecks and improve efficiencies in ways we hadn't anticipated. Journey has transformed our sales process, refined how we track success, and introduced real structure within the organization. As a result, we've seen tangible improvements in retaining accounts, expanding existing ones, and successfully bringing on new business.
Journey has been a game changer for Flock. They did an incredible job understanding our company, identifying our unique differentiators, and providing an unbiased, expert perspective on initiatives we have in motion.
Our mission is to deliver Shared Truckload at scale, and our people are integral to achieving this. Journey's framework for investing in our people has been invaluable, and their support in bringing in talent with deep industry expertise is critical to our success. Journey's understanding of the transportation and logistics industry is unmatched, and they've truly helped us take things to the next level.
Journey is a trusted partner of Flock and is someone we would recommend other brokerages to leverage.
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Working with Journey has been an incredible experience. Will Jenkins showed tremendous patience and understanding throughout our interactions, and because of his kindness, we continued to build a strong working relationship. There were times when I needed support, and Will and the Journey team were always there.
The culture at Journey is truly special, one of inclusivity, creativity, and collaboration. They are some of the most innovative people I've met, and their commitment to teamwork is unmatched. Will's strategic guidance on sales was exactly what Kind Carrier needed at the time, and his insights led to real, tangible results for our business.
Journey's philosophy is built on the power of TEAM, and that value has resonated deeply with us. At Kind Carrier, we've seen firsthand how prioritizing people leads to success. We hope to have a lasting relationship with Journey and to support them as much as they have supported us.
The main goal of our engagement for me was to learn how to speak to our ICP, and I feel like we are doing exactly that.
Will's experience in building sales teams in logistics gives me confidence that he will help me structure a solid process here in our new office.
I would highly recommend Journey for anyone who feels stuck and needs to figure out how to grow. Will has been there before and has seen it already.
Journey helped us create and implement a training program for our business development reps. This has tremendously improved both the onboarding of new reps and the monitoring of progress for existing reps. Will and the Journey team also helped us revamp our go to market approach and trained our team to better understand our core differentiators and our value propositions.
The questions that come up before an engagement gets scoped.
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