Most freight companies do not plateau because their people stopped working. They plateau because the system around those people was never built to scale. Pipeline lives in a rep's head. Forecasts are guesses. Sales promises what operations cannot deliver. Every quarter runs on effort instead of process.
Journey helps freight brokerage executives, owners, and founders fix that. We work on the structure of the revenue organization: how accounts get targeted, how deals move, how teams hand off to each other, and how leadership gets a number it can actually trust.
Journey has completed more than 965 consulting engagements with over 170 freight companies, including 12 of the top 100 players in the space. Will Jenkins co-founded MoLo Solutions and helped scale it to $1 billion in revenue before its $235 million acquisition by ArcBest. Every engagement is run by people who have carried the number themselves.
Restructure operations, define who owns what, and build a repeatable sales process that does not depend on any one person. When the top rep leaves, the process should survive them.
Build a data-backed freight revenue model so you can plan headcount, set realistic targets, and make growth decisions with confidence. Honest pipeline stages beat optimistic ones. A shorter accurate pipeline closes more business than a longer hopeful one.
Align outbound activity, messaging, and tooling so the team stays in front of the right shippers and decision-makers instead of chasing whoever answers the phone.
Remove the friction between sales, operations, and marketing. The gap between what sales promises and what operations delivers is one of the quietest drivers of churn in freight. Clients rarely explain it. They just get less loyal.
Equip managers and reps to close more business, retain the accounts they win, and perform when the market turns. Coaching built on consistent feedback loops, not reviews that only happen when something breaks.
Engagements typically produce a defined ideal customer profile, documented pipeline stages with honest exit criteria, a weekly operating cadence that surfaces stalled deals early, clear ownership between sales and operations, and a forecast leadership can plan against. The goal is not a deck. It is a revenue operation that runs without heroics.
Built by the founders and revenue leaders behind MoLo Solutions and Flock Freight, The Freight Academy trains brokers the way industry-leading freight companies grow. We’ve scaled teams, built GTM strategies, and led sales programs that generated billions in revenue; now we’re helping others do the same.
Practice 24/7
Practice your sales pitch whenever you want and hone your skills.
Assessments
Assess your skills and product knowledge with immediate feedback from our scorecard after your calls.
Ramp up faster
It takes hours of practice to master freight sales. Accelerate ramp up time by being able to practice on demand.
Freight-Focused
Our AI bots are tailored specifically to transportation sales, allowing you to get realistic practice.
The main goal of our engagement for me was to learn how to speak to our ICP, and I feel like we are doing exactly that.
Will's experience in building sales teams in logistics gives me confidence that he will help me structure a solid process here in our new office.
Journey has been a game changer for Flock. They did an incredible job understanding our company, identifying our unique differentiators, and providing an unbiased, expert perspective on initiatives we have in motion.
Our mission is to deliver Shared Truckload at scale, and our people are integral to achieving this. Journey's framework for investing in our people has been invaluable, and their support in bringing in talent with deep industry expertise is critical to our success. Journey's understanding of the transportation and logistics industry is unmatched, and they've truly helped us take things to the next level.
Journey is a trusted partner of Flock and is someone we would recommend other brokerages to leverage.

Working with Journey has been an incredible experience. Will Jenkins showed tremendous patience and understanding throughout our interactions, and because of his kindness, we continued to build a strong working relationship. There were times when I needed support, and Will and the Journey team were always there.
The culture at Journey is truly special—one of inclusivity, creativity, and collaboration. They are some of the most innovative people I've met, and their commitment to teamwork is unmatched. Will's strategic guidance on sales was exactly what Kind Carrier needed at the time, and his insights led to real, tangible results for our business.
Journey's philosophy is built on the power of TEAM, and that value has resonated deeply with us. At Kind Carrier, we've seen firsthand how prioritizing people leads to success. We hope to have a lasting relationship with Journey and to support them as much as they have supported us.

I would highly recommend Journey for anyone who feels stuck and needs to figure out how to grow. Will has been there before and has seen it already.
Journey helped us create and implement a training program for our business development reps. This has tremendously improved both the onboarding of new reps and the monitoring of progress for existing reps. Will and the Journey team also helped us revamp our go to market approach and trained our team to better understand our core differentiators and our value propositions.
Partnering with Will and Journey has been a game changer for our organization. Having someone with the right expertise come in and assess our operations from an outsider's perspective has helped us identify bottlenecks and improve efficiencies in ways we hadn't anticipated. Journey has transformed our sales process, refined how we track success, and introduced real structure within the organization. As a result, we've seen tangible improvements in retaining accounts, expanding existing ones, and successfully bringing on new business.

Their fresh perspective and practical insights helped us streamline operations, improve efficiency, and refine our sales process. Their expertise led to measurable growth, and I'm confident they can continue to add value to our business.

I would highly recommend Journey. Their ability to address challenges and optimize key processes has had a significant impact on our business. They've helped us see real improvements in account retention and sales tracking, and I'm confident other brokerages would see similar results from their guidance.
