Freight Entrepreneurship and Logistics Automation in Practice

Sebastian Pedraza's career doesn't follow a template. It runs from growing up in Colombia, through college football and an early fascination with math and science, through internships and sales roles, into chemical trading — and eventually into co-founding Oko, where he now serves as Chief Revenue Officer. In this episode of The Journey Podcast, Will Jenkins sits down with Sebastian to trace that path and extract what it actually teaches about entrepreneurship and automation in logistics.

Sebastian talks about how the discipline he built through athletics translated into his sales and business development approach — operating under pressure, managing time without oversight, and staying consistent when consistency is the hardest thing to maintain. He shares how those early sales roles shaped his instincts and why working in chemical trading, of all industries, gave him a different lens on how logistics actually functions.

The conversation gets into automation — not as a buzzword, but as a practical tool for freight organizations trying to scale without proportional headcount growth. Sebastian shares where automation creates real leverage in a logistics business and where it gets oversold to operators who don't have the infrastructure to use it well.

This episode is for freight entrepreneurs, logistics tech professionals, and anyone building in a complex industry who wants to understand the mindset that sustains it.

For more on freight technology and sales performance, explore Journey's AI Sales Coach or learn about freight consulting services.