Sourcing warehouse space has always been harder than it should be. The process is opaque, slow, relationship-dependent in ways that disadvantage smaller operators, and nearly impossible to navigate efficiently without either deep industry contacts or significant time investment. Matt Fain saw that problem up close — and built Pop Capacity to fix it. In this episode of The Journey Podcast, Will Jenkins sits down with Matt, CEO and founder of Pop Capacity, to talk about where the idea came from and what it took to build the platform.
Matt traces his background in electrical distribution and how working in a traditional industrial market gave him a specific lens on how supply chain procurement inefficiencies develop and persist. When he moved into logistics and started looking at how companies source warehouse space, the gap was obvious: no centralized platform, no transparent pricing, no efficient way for a shipper or 3PL to compare options across a market. Pop Capacity is his answer to that problem.
The conversation covers what the platform does: how it simplifies the warehouse procurement process through technology, what the search experience looks like for freight and logistics operators, and what the market of available warehouse space looks like on the supply side. Matt also talks about the early customer conversations that shaped the product — what shippers and 3PLs said they needed versus what they actually used — and how that feedback changed Pop Capacity's direction.
This episode is for freight operators, 3PLs, and logistics technology professionals interested in how warehouse procurement is evolving.
Explore Journey's freight consulting services or Journey's AI Sales Coach for logistics teams.
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