Kyle Engdahl is Vice President at The Grane Companies, a transportation business that's been serving customers for 100 years. Grane already had the infrastructure, experience, and service offering. The challenge was making it easy for customers to see the full picture. In this episode Kyle and Will Jenkins talk about how Grane changed the way it presents itself to the market.
Grane worked with Will and Erin on Journey's marketing consulting and creative services to build a new website, sales materials, photography, and video. Kyle explains how that work increased inbound interest and brought in higher-value opportunities. Showing customers the full scope of Grane's services also created new revenue from accounts Grane already had.
Kyle shares how the new materials changed sales conversations. Strong marketing gives a sales team proof to point to. Video lets a freight company show its facilities and capabilities faster than a pitch can, and better collateral helps reps walk into meetings with more confidence. Marketing works best when it helps customers understand why they should trust you.
Grane's growth plan still rests on the principle that carried it for a century: serve the customer well and grow with their needs. You can see the work in the Grane Transportation project, and Journey's marketing consulting and creative services page covers how these engagements run.
