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Multi-modal logistics
Grane needed more than a refreshed look. Founded in 1925 and now three generations into family ownership, the company had a century of credibility and a brand that no longer carried it.
The brand had to work in the rooms where transportation buyers make practical decisions quickly: pitch meetings, service-line conversations, website visits, social scrolls, and email follow-ups. Across those touchpoints the company looked like several different businesses, which meant the sales team spent credibility re-establishing who Grane was instead of selling six service lines.
Journey built one brand system and every asset from that base.
Brand came first. The brand book set positioning, visual language, and application rules; the website redesign applied them site-wide. The sales deck gave the team a single credible story covering transportation services, dedicated fleets, logistics, warehousing and container devanning, cross-dock and consolidation, intermodal drayage, and air cargo.
Video production ran as a full project of its own: concepting, scripting, storyboards, shot lists, and shoot planning across multiple Grane locations. Those shoot days produced a web cover video, a sales collateral video, and a one-minute piece narrated by Paul Grane, third generation in the family business, telling the Grane story in his own voice. A photo library and a social video series give the team fresh content to post long after launch.
The hundred-year milestone became the organizing idea from the start. Going the extra mile for a century is a claim almost no competitor can make, so the system says it with pride and keeps the focus on where Grane is headed.
Grane now goes to market with one coherent brand across the website, the pitch deck, social, and email, anchored on the centennial. Sales conversations start from a consistent story instead of rebuilding it every time.
The numbers followed. Website traffic climbed after launch, and the sales team has closed net new opportunities worth millions in revenue with customers who said outright that the stronger presence prompted the first call.