How Data Analytics Solves Freight Broker Pricing Problems

Pricing in freight brokerage isn't guesswork — but for most operators, it still functions that way. In the debut episode of The Journey Podcast, Will Jenkins sits down with Kevin Miles, CEO of Eureka BI, to talk about how data analytics is changing the way freight companies make decisions, price lanes, and grow profitably.

Kevin's path to co-founding Eureka BI started at UPS, where he developed a firsthand understanding of how logistics data flows through an organization — and where it breaks down. He shares how freight brokerages can use analytics to shift from reactive pricing to informed strategy, and why most companies are sitting on data they're not using.

The conversation covers customer feedback as a product development driver, why sales acumen and technical knowledge have to coexist for a logistics company to scale, and what continuous personal growth actually looks like in freight. Kevin also gets into what it takes to build something from the ground up: the clarity required, the relationships that matter, and the mindset that carries you through the hard stretches.

If you work in freight brokerage, supply chain technology, or logistics operations, this episode offers a grounded look at where data-driven decision-making is headed — and how operators can start closing the gap now.

For more on freight brokerage sales strategy, explore The Freight Academy or learn about Journey's consulting services for logistics teams.